Switch : How to change things when change is hard. By Chip &Dan Heath
Change is a very anxious verb to undertake. We tend to lose in between the journey of a change. The reason for same is not the journey but the way we undertake this journey. There are many ambiguities and due to non clarity we tend to deviate our focus. This is true for a very personal change like losing weight to professional changes in organization.
The book offers ideas and cautions to make the process more oriented, connected and clear. Few take aways from the book are as under